Do you want to make a brilliant thought leadership website for yourself?
Perfect! Enrol in The Expert Website Group Course.
If you have recently started (or are planning to start!) a thought leadership practice or other type of consultancy, then you know you’ll need a website.
Perhaps you already have one that you’ve started stitching together, or that your sister-in-law’s friend at university did for you. And it might be okay… but I also know that when you start looking really professional (both in terms of design, structure and messaging) then your potential clients start taking you far more seriously as someone who could help them.
Creating your own website under the expert guidance of someone who does this for a living will be a much better use of your time (as well as being deeply respectful to your cashflow!) than attempting to create a website by yourself.
“The Expert Website” will enable you to:
create a website in Squarespace 7.1;
structure that website beautifully and intuitively, so your prospective clients have a great time when they visit it;
create a Home Page that actually answers all of the questions your prospective clients have;
articulate what you do with clarity and conviction;
communicate the value of your offerings;
come up with and apply a consistent brand design, so you look professional; and
empower you to make your website whatever you need it to be, rather than finding yourself at the mercy of someone else who knows how your website works (while you don’t).
how this works
What you get
We have a 1 x 60 minute Zoom call every week on Wednesday at 8 am AWST (usually 10am AEST), where I guide you through the week’s module. These sessions are recorded so that you can go back and review them whenever you would like. Make no mistake, these sessions cover both communication strategy and “how to” technically do the things we are talking about.
You are invited to become part of a Facebook group where you can ask questions, share your work, and support/feedback to each other. I will answer each question asked on the Facebook group.
You will be given access to a library of 8 pre-recorded videos that walk you through other ways to improve your site.
You will receive 20% off all of the Code Snippets in my shop, so you can take the customisation of your website’s design to the next level.
What you give
An hour of your time for learning in the class + a least an hour of your time each week for building your new and improved site. The more you put in, the more you will get out of this. I will always give additional time and energy to people who I see working hard to utilise what they’re being taught.
This course is $250 + GST a week for 8 weeks, or $1750 + GST upfront (a saving of $250).
When it is
The next course starts on 9 August 2022, but if you can grab 7 of your mates then I will run this course at any time for a group of 8 people.
Who’s it for
Anyone who wants to sell what they know (thought leaders, consultants, experts, academics, freelancers).
The Modules
Week 1: How to structure your website
What we run through:
How Squarespace works
The ins and outs of pages in Squarespace
Structuring by message, mode or market
Structuring for where your practice is at now
What you call things in your Main Navigation
Week 3: Creating a Killer Home Page (Part 2)
What we run through:
How and where to include testimonials
Ways to establish your expertise AND add value to your target market
Ways to invite people to connect with you
Crafting a useful footer
Week 5: Making your offerings clear and compelling
What we run through:
Linking what you know with what your target market cares about
The details you must include
To include a brochure or not (and how you can)
To include prices or not
Week 7: Using blogs and events to establish credibility
What we run through:
How to write and publish a blog
The information you will need to add to the blog settings after you publish it
How to write and publish an event
The information you can add to the event listing after you publish it
Ways to link blogs and events to your Home Page
WEEK 2: Creating a Killer Home Page (part 1)
What we run through:
Ways to introduce yourself
How to effectively connect the problems of your target market with your practice
Introducing your offerings
Week 4: Structuring your offerings pages
What we run through:
Crafting an attention-getting opening line
Linking the problems of your target market with your offerings
Ways to clearly and compellingly set out your offerings in Squarespace
Cool options for testimonials
How to quickly duplicate a page
Week 6: Applying great design
What we run through:
The basics of a brand that you need to make your website look good
How to apply and adjust colour settings in Squarespace
The photos of you that you need
How to curate a great set of stock photography or graphic imagery to support your brand
Week 8: FINISHING YOUR website
What we run through:
About Pages that inspire connection
The ins and outs of your Contact Page
Connecting your social icons
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![]()
Week 1: How to Structure Your Website
What we run through:
How Squarespace works
The ins and outs of pages in Squarespace
Structuring by message, mode or market
Structuring for where your practice is at now
What you call things in your Main Navigation
-
![]()
Week 2: Creating a Killer Home Page (Part 1)
What we run through:
Ways to introduce yourself
How to effectively connect the problems of your target market with your practice
Introducing your offerings
-
![]()
Week 3: Creating a Killer Home Page (Part 2)
What we run through:
How and where to include testimonials
Ways to establish your expertise AND add value to your target market
Ways to invite people to connect with you
Crafting a useful footer
-
![]()
Week 4: Structuring Your Offerings Pages
What we run through:
Crafting an attention-getting opening line
Linking the problems of your target market with your offerings
Ways to clearly and compellingly set out your offerings in Squarespace
Cool options for testimonials
How to quickly duplicate a page
-
![]()
Week 5: Making Your Offerings Clear and Compelling
What we run through:
Linking what you know with what your target market cares about
The details you must include
To include a brochure or not (and how you can)
To include prices or not
-
![]()
Week 6: Applying Great Design
What we run through:
The basics of a brand that you need to make your website look good
How to apply and adjust colour settings in Squarespace
The photos of you that you need
How to curate a great set of stock photography or graphic imagery to support your brand
-
![]()
Week 7: Using Blogs and Events to Establish Credibility
What we run through:
How to write and publish a blog
The information you will need to add to the blog settings after you publish it
How to write and publish an event
The information you can add to the event listing after you publish it
Ways to link blogs and events to your Home Page
-
![]()
Week 8: Finishing it Off!
What we run through:
About Pages that inspire connection
The ins and outs of your Contact Page
Connecting your social icons
enrol for the next course
let’s run through the extras
8 pre-recorded videos
These 8 pre-recorded videos teach you how to (and why/when you would!):
Customise the SEO for your site
Optimise images for your site
Create a promotional pop up
Create an announcement bar
Use a marquee block
Upload a browser icon
Include a social sharing image
Customise your Error Page
20% off Code Snippets in my shop
Code Snippets are literally snippets of CSS code that you can paste into a panel in your Squarespace site. This code achieves designs that you cannot natively achieve in Squarespace. So if you want a cool looking newsletter or contact form, a cookie banner in your branding colours, or a quote box that absolutely pops, these code snippets are for you.