How easy to buy are you?
It can be very hard to see ourselves and the business we are creating from an objective, outside perspective. Often the only way that we know we are resonating with potential clients is by how much work we have.
Do you want more work? If you do, chances are that there are areas you could be improving in.
I work with experts to help make them easy to buy. I do this in a really structured, strategic way, working across the areas of Visibility, Attractiveness, Accessibility and Credibility.
Find out more below.
Expertise is easy to buy when it is:
VISIBLE
Are you easy to find? Are you showing up online and in person, in noticeable and consistent ways?
ATTRACTIVE
Have you crafted a brand that is beautiful, authentic and unique, and are you consistently applying it?
ACCESSIBLE
Have you structured, languaged and set out your thinking to meet your target audience where they’re at?
CREDIBLE
How much effort has gone into honing your expertise? Are you repeating what others have already said, or is your thinking cutting-edge?
That is, when your target market can easily:
Find you
Feel drawn to you
Understand you
Feel understood by you, and
Believe what you're saying and offering
how the “easy to buy” mentoring program is structured
Week 0: Audit
Prior to starting our work together I will send you a diagnostic to complete. This will help us to get really clear how you are currently going across the areas of Visibility, Attractiveness, Accessibility and Credibility. It will also help me to get up to speed with the business that you’re running, so that we are on the same page for our Week 1 debrief.
Week 1: Debrief + 12 Week Action Plan
In our first session, we will review and debrief on the results of the VAAC diagnostic, and determine what 12 improvements you are going to make in your business over the next 3 months.
Weeks 2 - 12: Implementation, Review, Adjustment
Each week we will review the actions you’ve taken in the previous week, and come up with an action plan for the area to focus on in the coming week. There are always lots of reasons why we do, or don’t do, the things that we do. These sessions are equal parts coaching (helping you find the answers), mentoring (sharing the expertise that I have), and strategising (working together to come up with a way forward for you).
INVESTMENT: $8000 + GST, payable in 3 instalments