Do you want a brand that you love and feel really excited about?

A brand that you love and feel really excited about happens when your branding person: 

  1. takes the time to really get to know you and your business; and

  2. lovingly and strategically works to translate that into a series of colours, fonts, vibe, and logo.

That’s what I do with my clients. 

It’s a time-and-heart-intensive labour of love, creativity and strategy on my part.

And, without fail, my clients love what I create with them.

You can find out more about my branding process, and the ways we could work together, below.

my branding process

  • Branding Survey

    The branding survey helps us to elicit a lot of conscious and subconscious ideas that you might have about your branding, which gives us a good starting point to create 3 Design Concepts.

    The branding survey has questions about colour, logos, symbolism, typography, who you are as a person, information about the practice you’re running, and information about the type of clients you are targeting. Clients say it normally takes about 45 - 60 minutes to complete.

  • 3 Branding Concepts

    I will provide you with 3 Design Concepts, based on the information that you have given me in the branding survey.

    I like the 3 Design Concepts to be quite different from each other - it’s meant to be a bit of a polarising experience, so that we can quickly weed out what you’re really drawn to and what you’re repelled by.

  • Review + Feedback

    We debrief on the 3 Design Concepts I have provided, and you will pick a concept for me to develop further.

    In our debriefing session we talk about what’s resonating with you and what’s not - things like, ‘I love that font, but I don’t like that shade of yellow at all’ or ‘It’s close, but it just feels a bit too whimsical to really be me’. This really helps me to make sure I create something you love in the next iteration, so the more clear you can be about what is and isn’t working for you, the better.

  • 3 Variations

    Once I know what you’re drawn to, then the fun really begins! I create 3 variations of the branding concept you have chosen, and send those through to you. At this stage, we should be 90 - 100% of the way done to finalising your logo, colours, mood/textures and typography.

  • Review + Feedback

    We debrief on the 3 Design Variations I have provided, and you pick one. It matters to me that you end up with branding that you’re proud of - it’s representing you, after all. I’m happy to make tweaks to a variation at this stage if it’s not quite right.

  • Branding Guide + Logo

    Once a Design Variation has been chosen and finalised, I prepare your branding guide for you, and forward through it and your logo/s.

    A branding guide is a document that sets out how your written communications are to be formatted. It includes your logos, your colour palette, how typography is to be formatted, and how images are to be laid out. It enables consistency in your communications, which is a really important part of helping your clients see you as professional and credible.

  • Branding Collateral

    If you have engaged me to create further brand collateral for you - like an email signature, business cards, a white paper, a template presentation or Word document, social media headers etc - then I will prepare that once the branding guide is finalised, and forward that through to you.

what I could create for you

Option 1

Brand Identity

In Option 1 we go through steps 1 - 6 of the Branding Process.

You end up with:

  1. Whatever logo/s we create as part of that process; and

  2. A branding guide, which sets out your logos, colour palette, how images or iconography to support the brand are to be used, and typography settings to be applied to your written communications.

If I have collected stock imagery or created particular iconography in creating your chosen branding concept, then I will also give this to you.

INVESTMENT: $5000 + GST

Option 2

Brand Identity + Collateral

In Option 2 we go through steps 1 - 7 of the Branding Process.

You end up with:

  1. Whatever logo/s we create as part of that process;

  2. A branding guide, which sets out your logos, colour palette, how images or iconography to support the brand are to be used, and typography settings to be applied to your written communications; and

  3. Whatever brand collateral we have agreed that I will create for you.

Brand collateral that I can create for you includes:

  • An email signature

  • Business cards

  • Template Word document or Canva brochure

  • Template PowerPoint presentation or Canva presentation

  • Template proposal document

  • White paper

  • A bank of stock photography that works with your brand concept

  • Special iconography that is unique to your brand, which you could use as texture in all of your documents

  • Models

  • Social media headers

  • Social media post templates

  • A letterhead

  • Invoice template

INVESTMENT: The investment here depends on what branding collateral you would like me to create. Get in touch for a quote.

examples of branding guides

please click on the image to see a larger version of it

Intrigued?